Manufacturer of various proprietary industrial boron nitrate powders and other ceramic products.
High Value Added Products: The Company’s products were used for several mission critical applications including high temperature crucibles to grow gallium arsenide crystals used in the telecom industry, packaging used with high value semicondcutor chips, specialty heater substrates used in chip production, and key enabling materials used in cosmetics.
Strong Gross Margins: Mission critical products in niche, fragmented marketplaces resulted in a gross margins > 60%.
Historical Lack of Marketing: The company was being treated as a corporate orphan and it was being starved for greater marketing resources.
New Product Applications: Implemented a business development strategy centered on uncovering new applications for the company’s niche products, resulting in entry into key new market segments.
Investment in Sales and Marketing: Committed substantial resources to recruiting business development professionals to leverage the company’s unique products, resulting in sales growth of approximately 100% and nearly tripling operating profits.