Experienced Management Team: Cole’s CEO had over 20 years of experience in the information management industry and assembled a strong management team, as evidenced by Cole’s successful augmentation of its print based business into new high margin online products.

Proprietary Contract From Data Provider: Cole maintained a unique contract with one of the largest data companies, providing it with a distinct competitive advantage.

Data Segmentation Expertise: Internal capabilities to transform raw data into actionable lead-generating market intelligence products.

Diverse Customer Base: Over 16,000 customers in multiple industries with no customer representing over 5% of sales.

Improved Marketing Program: Following a drop in profitability principally due to lower than expected renewal rates from print customers, management recentered the company’s marketing plan around enhanced customer contact to maximize renewal rates and refocused sales and marketing resources around the company’s most profitable products. Within a year, Cole’s EBITDA doubled.

Streamlined Product Offering: Recognizing the industry was shifting away from the company’s legacy print based products, management strategically outsourced the company’s printing operations to transition to a pure-play digital lead generation company.