MCM Capital
First Impression is a vertically integrated designer, manufacturer and installer of custom ornamental ironwork including decorative security doors, iron entry doors, gates, staircases, rails and other custom iron products.
Market Leader: in quality, custom design, and lead time.
Strong Industry Tailwinds: The company’s core Arizona market is highly affluent and growing. This market, combined with positive regional and national trends, positions the company well for continued growth.
Fragmented End Market: Most of FII’s competitors are considerably smaller with a hyper-local focus, limited design capabilities and longer lead times. Big box stores do not offer similar quality products.
Vertically Integrated: the company designs, manufactures, and installs all its products, providing better control over quality and lead times.
Addressed HR Needs: To position the company for sustainable growth we added a Director of Customer Care, a Controller, a Marketing Director and a VP of Sales and Marketing.
Operational Improvements: An MCM Senior Operating Partner worked with management to implement lean manufacturing and six sigma principles enhancing on-time-installation, quality metrics and profitability.
Business Development Metrics: Implemented new ROI focused marketing KPIs transforming the company from a good to great marketing operation
Re-hired team of installers: Prior to acquisition, the former owner outsourced installation leading to quality issues. Shortly after acquiring the company, those installers were rehired, resulting in an immediate improvement in quality, customer satisfaction, and FII’s reputation in the marketplace.
New Product Development: Designed shippable entry door to allow the company to expand its addressable market well beyond the southwest region.
New Showroom: Opened new showrooms to increase market share in growing Arizona communities.
Designer and distributor of portable lighting, wall décor, occasional furniture, and tabletop accessories.
