Manufacturer of stainless steel tubing, valves, fittings, and other components serving the medical device and life science industry.
Short Run Advantage: MicroGroup’s business model was built around outstanding quality married to unmatched fulfillment times, both attributes were highly valued by the medical device manufacturing market.
Customized Solutions: All MicroGroup products were designed to exacting customer specifications.
Customer Stickiness: FDA requirements made it extremely difficult and costly for MicroGroup’s customers to switch suppliers.
Attractive End Markets: Medical device contract manufacturing sector was growing due to increased OEM outsourcing and favorable demographics.
Equipment Investment: Invested heavily in CNC and wire EDM equipment in the middle of a recession which accelerated growth during the subsequent recovery
Upgraded IT Infrastructure: Implemented ERP with .net application and other capabilities allowing the company to further improve on its industry leading turnaround times
Revamped Marketing Strategy: Reallocated a significant portion of marketing budget from print advertising to digital marketing initiatives