Torsion Group Corp is a vertically integrated manufacturer and distributor of garage door parts and accessories serving the OEM, aftermarket and online retail channels.
Favorable market trends: The garage door market has strong growth tailwinds, fueled by home renovation spending, reoccurring maintenance and repair as well as new housing starts.
Fragmented, growing and underserved end market: The repair, installation, and maintenance market is comprised of small, regional, product-specific businesses. Consequently, no one customer accounts for more than 5% of revenue.
Price elasticity: When a garage door breaks down, whether residential or commercial, customers are generally not overly price sensitive, but time sensitive.
Best in class fulfillment: Through its five distribution centers strategically located throughout the US, TGC is able delivers parts 95% of its products within 24 hours from time of order.
Differentiated products: Torsion Group Corp manufactures several unique, proprietary products it sells to garage door installers, dealers, and OEMs. This product offering allows for an enhanced margin profile and the opportunity to take market share from competitors.
Unrealized upside: At the time of acquisition, Torsion Group Corp was a fragmented family of companies, each operating independently. Bringing each company under one roof allowed the organization to leverage each business’s individual strengths.
Vertical integration: At the time of acquisition, TGC was conducting business as three separate entities operating on different ERP systems and located in different facilities. We consolidated facilities and implemented a new ERP system to drive efficiencies.
Investment in new capabilities: To support the vertical integration plan, the Company has added a handful of new capabilities to better serve its customer base including: injection molding, thermoforming and rubber extrusion.
Addressed key HR needs: TGC was led by a talented CEO and COO but needed to add depth to its management team. We worked with leadership to add a VP of Sales and Marketing, CFO and VP of Supply Chain.
New distribution centers: To strengthen the company’s unique competitive advantage, the company moved into larger, more robust facilities in each of the company’s distribution locations successfully completing 5 plant moves in 3 years.
Add on acquisition: With an established presence in the OEM and dealer market, the Company looked to the DIY market, specifically through e-commerce, as a new avenue for growth. We identified a strategic partner in North Shore Commercial Door that shared a common vision of service, expertise and core values in August of 2019. We acquired and successfully integrated the business into TGC’s platform.
Facility expansion: As Torsion Group gained new business through its vertical integration strategy, the company moved into a new facility in Evansville, Indiana in 2017 to accommodate additional manufacturing equipment and inventory. A second facility expansion doubling the size of the plant was completed in late 2020.